UNIVERSITY OF IOWA - JOHN PAPPAJOHN ENTREPRENEURIAL CENTER (JPEC)
Events Intern
Brand Campaigns
IT ALL STARTS HERE
The marketing team finally got an "OK" to develop a campaign specifically for the JPEC department within the University of Iowa Tippie College of Business. Let it be known that it is a bit uncommon for individual departments to advertise. But what we did it anyways.
Our goal was to increase the number of students, faculty and staff that partake in the incubators, competitions, programs, and yes - academic tracks that JPEC offers. These "to-be" entrepreneurs all struggle, though, with the question of, "Where do I start?" By visually illustrating our brand and the promotion of our compelling events we were able to help grow the program in directions that foster and grow these young 21st century student entrepreneurs.
Click here to view the album.
Be Who You Dream To Be
That month, we teamed up with I-Envision (A University of Iowa Entrepreneurial Student Organization) to ask students, faculty, staff and the greater community one of life’s biggest question: Who do you dream to be?
We were overwhelmed with the response we received. As passerby's wandered into our pop-up-shop dreamland, conversations began between strangers regarding life-long ambitions and pursuits. Jobs, careers and hobbies that people wanted to complete in their lifetime because of the passion and enthusiasm it had on individual souls. We were not only able to get the ear phones out of people's ears but we curated an organic conversation where people could let their guard down and explore what it meant to be human - even if just for the afternoon.
Click here to view the album.
Events
Competitions
The Rose Francis Elevator Pitch Competition & The Business Model Competition,
